Daniel Corporation requested a market analysis of 77 12th Street, a luxury apartment tower that is now under construction in Midtown Atlanta. Supply and demand trends were thoroughly evaluated, including an inventory of proposed developments. The shadow market of high-rise condominiums available for rent was also evaluated. Due to the lack of new high-rise apartments in Atlanta, case studies were prepared of recently completed towers in similar cities to gauge achievable rents and lease-up velocity.
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