An objective assessment of competitive market conditions is essential to sound development planning. This work is usually focused on a particular property or proposed use, but we are occasionally asked to simply examine supply-demand conditions. While each engagement is specifically tailored to client needs, market and feasibility studies generally involve the following steps: 1) an assessment of the local economic climate; 2) a comprehensive supply analysis, consisting of a detailed survey of competitive developments, and identification of developments proposed and under construction; 3) a profile of key demand generators; and 4) conclusions and recommendations about the viability of a proposed development. To view an illustrative example, please click here.
A sample of recent market & feasibility studies we have performed includes:
Jamestown Properties was considering the purchase of City Hall East and wanted a snapshot of conditions in the intown apartment market, as well as information on recent residential and commercial land sales. Our research enabled Jamestown to refine the project’s preliminary underwriting assumptions.
Cypress Real Estate Advisors retained our firm to prepare a market analysis for a proposed apartment complex with ground-level retail space in downtown Decatur. The site was formerly improved with a motel and small office building.
Daniel Corporation sought our advice regarding marketing options for 52 unsold luxury condominium units atop the Loews Hotel. Atlanta’s luxury condominium market was overbuilt, and various alternatives were considered, including conversion to apartments.
Miles Properties was selected by the City of Clearwater to develop multi-family housing on a city-owned property in the downtown area. Our role was to evaluate the feasibility of this proposed apartment development by examining the local economy, competitive market conditions, and the approved development plan. A unique aspect of this study was examining the Church of Scientology’s significant impact on downtown Clearwater.
Fulton Supply Company owned an historic property in the Castleberry Hill District of downtown Atlanta. The building was no longer integral to the company’s operations, so conversion to loft apartments was under consideration. We analyzed this unique opportunity from an economic and market standpoint.
Seven Oaks Company was considering the purchase of land adjacent to Centergy, a successful mixed-use development in Midtown Atlanta, for the purpose of developing a second phase of the project. The preliminary development plan for Phase II called for an office tower, retail space, and condominiums. We researched each market sector and provided conclusions and recommendations about the property’s development potential.
