In 2012, Post Properties (now MAA) hired our firm to provide a thorough and independent analysis of a proposed apartment development fronting Centennial Olympic Park.  The Downtown Core had experienced a prolonged drought of multifamily residential development and needed more housing to spur change.  Our firm evaluated the property and market in order to inform Post’s decision-making process.  Recommendations were provided on the target market, unit mix and sizes, and achievable rents. In addition, a key part of the study was to examine the project’s construction costs to determine what, if any, financial incentives were necessary in order to make the project economically viable.   To address this issue, our firm gathered development budgets and operating statements for communities recently built in the urban core.  This information illustrated how different construction types impact investment returns, and what financial incentives were necessary for Post to deliver the type of community desired by the City and Central Atlanta Progress.  The 438-unit apartment community delivered in 2018 and has been a catalyst for additional residential development in downtown Atlanta.