Downtown Revitalization

On several occasions, our firm has been retained by government entities and non-profit organizations to develop strategies to revitalize declining areas or to create a new city center. Our firm’s philosophy when undertaking these assignments is to rely on a market-based approach, not an abstract vision. In other words, we provide a candid assessment of the existing situation and a realistic, market-driven solution to achieve the desired result. After formulating a strategy, our firm works as an ongoing advisor to help the city implement the plan.



Downtown Revitalization Case Study

Client: City of Fayetteville, Georgia

Location: Downtown Fayetteville

The City of Fayetteville, Georgia retained our firm to assist in implementing a revitalization strategy for its downtown.  The main goals were to identify acquisition targets for a new city hall and public greenspace and to determine ways to enliven the Square with additional retail and restaurants. The first step involved a thorough analysis of existing conditions, as well as case studies of other downtowns in metro Atlanta where successful revitalization had occurred. Our firm also reviewed the recent master plan the City had prepared and offered input on why certain elements of the plan were not feasible from a market standpoint.  The second phase involved working with TSW to formulate a realistic master plan that responded to market conditions. Our firm worked with the City to implement the plan, which included serving as a sounding board when new proposed developments were introduced to the downtown area.  We assisted the City in negotiating the acquisition of a 10-acre property from the Fayette County School System.  This property (shown in the rendering below) ultimately became the home of the new City Hall, City park, and two adaptive reuse commercial buildings.  The two commercial buildings include a brewery, two restaurants, and two event spaces.  The new City Hall and City Center Park were the winner of the Atlanta Regional Commission’s 2021 Regional Excellence Award for Livable Center.

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